Petrol Retailing

Rompetrol

A journey through Cybertech's digital makeover for Rompetrol

Industry

Oil&gas

Project type

Mobile & Web

Main technology

JavaScript

People involved

12

COUNTRY

Romania

About Rompetrol

Rompetrol is the second biggest Romanian company in oil & gas. It manages the largest refinery in the country and the second largest gas station chain. It is part of KazMunaiGas and has subsidiaries in Bulgaria and Moldavia. It is the most digitally advanced oil & gas company and we manage all their corporate websites and their mobile app, many of which are highly integrated with their core IT infrastructure to be able to provide various digital services to Rompetrol customers. Therefore we need to work closely together with both their marketing and IT departments to successfully complete all assignments.

Solutions

Some of the improvements we have done:

Our team revamped the UX design, ensuring a seamless and intuitive navigation experience for users. We implemented responsive design principles to cater to various devices and screen sizes.
Elevating the mobile user experience by intricately crafting design elements, implementing intuitive navigation pathways, and ensuring a seamlessly user-friendly interface.The result was a mobile app that captivated users from the first touch.
Our SEO experts worked diligently to enhance the client's website visibility, resulting in improved search engine rankings and increased organic traffic.

Challanges

Rompetrol faced several challenges in their pursuit of excellence:

Rompetrol's website faced challenges with slow loading times and a dated user interface, impacting the overall user experience. To address this, Cybertech took on the challenge of website optimisation. Through a meticulous process of performance audits, server-side enhancements, content delivery network (CDN) integration, and code optimisations, Cybertech transformed the website into a faster, more reliable, and user-friendly digital hub.
The goal was to breathe new life into customer engagement and create a more dynamic and enjoyable experience for Rompetrol's audience.
Enhancing the mobile user experience through thoughtful design, intuitive navigation, and a user-friendly interface.

Progress metrics

10

More reccurring customers

20

More orders in the past 3 months

50

Increase in customer engagement

Results

Cybertech has significantly improved the user experience on both the website and app. Navigating digital spaces is now more enjoyable and user-friendly, leading to increased engagement. The website and app run smoother and faster, ensuring seamless access to information. Smart solutions have been implemented for real-time monitoring, enhancing operational efficiency. Robust security measures are in place to safeguard user data. Users can now enjoy personalized content and a more tailored online experience, marking a positive transformation in Rompetrol's digital landscape.

View on your own

Testimonial

Night Vision Guys

Felix Teper

‘’We couldn't be more thrilled with Cybertech's exceptional work on our website! They truly understood our vision and brought it to life with their innovative solutions.’’

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