When Nightvisionguys first came to us they were one of the many online distributors of several big players in their niche market which also meant price control. Therefore this niche is extremely competitive, with lots of distributors and very little leeway in terms of pricing. The only difference could lie in presentation. We overhauled their site completely using the powerful Magento platform to give them features many of their competitors didn’t have. The result was an immediate doubling of their business followed by steady increases over the following years. However this meant a continuous re-investment of profits into web development to stay ahead of the competition.
- Client:Night Vision Guys